More than 3.5 billion searches are made every day on Google, a company that holds over 85% of the desktop search engine market share. Needless to say, Google is popular, and marketers looking to perform well in organic search results need to know what factors Google takes into account when ranking content. With as much effort as we put into optimizing content for search engines, you'd think we'd know by now exactly what Google's ranking algorithm considers when crawling ...
