Category Engagement

Cross-Channel Marketing A shopper’s social media experience is roughly the same on a laptop as it is on a smartphone: a shopper scrolls her feed and pauses when she sees an interesting post, whether it’s “sponsored” from a brand or a picture of her friend’s baby. Incidentally, her social media accounts are associated with the same unique identifier that ensures you can reach her on the platform through any device. Social media is so often ...
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