Cross-Channel Marketing A shopper’s social media experience is roughly the same on a laptop as it is on a smartphone: a shopper scrolls her feed and pauses when she sees an interesting post, whether it’s “sponsored” from a brand or a picture of her friend’s baby. Incidentally, her social media accounts are associated with the same unique identifier that ensures you can reach her on the platform through any device. Social media is so often ...
With everyone and everything going digital, it is more important than ever that small businesses have an effective digital marketing strategy in place to ensure they remain competitive in an increasingly digital world. Fortunately, there is a whole host online marketing tools for small business to help refine and capitalize on their digital marketing strategies. Best Digital Marketing Tools If you’re determined to get the most of your digital marketing efforts, check out the following ...
Here is the most current local SEO guide for 2018. Within this local SEO guide, we will show you the latest local search rank factors which will help you in local search results and in the Google My Business listings. Local search is successful for smaller companies: four out of five customers use research to locate local info, so if your company isn't optimized for local search, you might be missing out on 80 percent ...