Category Growing A Business

Cross-Channel Marketing A shopper’s social media experience is roughly the same on a laptop as it is on a smartphone: a shopper scrolls her feed and pauses when she sees an interesting post, whether it’s “sponsored” from a brand or a picture of her friend’s baby. Incidentally, her social media accounts are associated with the same unique identifier that ensures you can reach her on the platform through any device. Social media is so often ...
Read More
Business Insurance A lot goes into running a successful business, but in the long term, one question matters most: are you making more money than you’re spending? If the answer is no, your business model isn’t sustainable. If the answer is yes, the follow-up question is usually about how you can make more. While most business owners get this right away, they tend to be less familiar with the role insurance can play in boosting ...
Read More
How to Increase the Profitability of Your Business You continue to work hard every day, yet you are not seeing the profits you want in your business.  This is a frequent problem, that's especially evident from the associations with whom I've worked within the previous 3 years as a mentor.  It's very common to small companies without highly-seasoned management employees to tackle profitability questions.  Solving the problem of how to increase the profitability of your business ...
Read More
Hats a Solopreneur Has to Wear Being solopreneur means every job within the business falls on your plate, from hiring contractors to driving leads to then nurture into clients.  As you move forward on the entrepreneurial journey, the number hats a solopreneur has to wear will quickly become evident. As you adapt to the various roles you need to perform as a business operator, keep this advice and insights into mind.  Navigating the experience will be ...
Read More
Startup Mistakes Hindsight may be 20/20 but who doesn’t want to avoid making startup mistakes when possible? In business, mistakes can cost you money, customers, and even your hard-earned brand. However, there are missteps that can easily be avoided with the right preparation and awareness. Waiting too long to delegate As a leader, your role is to inspire your team with your long-term vision, innovation, and planning. In the nascent stages of your company, you ...
Read More
Are you under the impression that business credit and personal credit are one in the same? As a business owner, this is not a mistake you want to make. As we have discussed in the past, there are many differences between business and personal credit. So, if you want to avoid harming your business credit, if you consider this as important as your personal credit, it is important to answer these three questions: What is ...
Read More
SEO Tactics Search engine optimization (SEO) is more important than ever for getting discovered online--and employed local SEO tactics is critical in getting clients to purchase from your business. That is because internet search has come to be the keyway potential customers find local businesses. Don't believe me? A whopping 87% of people used a search engine to discover a local product or service in the last month, the Local Lookup Association reports. SEO was ...
Read More
Developing a Pricing Strategy Here is an intriguing thing concerning prices: they are all over the map.  The ultimate key is developing a pricing strategy which maximizes your profit. How can manufacturers develop with their prices? How can they'll customers to cough more than money when prices increase without feeling taken advantage of? How can they control clients to buy items which have higher profit margins? More to the point, how can businesses decide the ...
Read More
Earlier this year, we argued that millennials could very well change the face of small business lending. We had a hunch, and after speaking to and working with hundreds of millennial business owners over the past year, we decided to take a closer look and see if our “hunch” had any merit. We wanted to know — how are millennials stacking up against other generations when it comes to small business financing? So, we aggregated ...
Read More
1. Reward social websites sharing 2. Create a Collective Brand of Influencers 3. Look Inside for Favorable Word of Mouth 4. Have Fun With Sponsored Content 5.  Let Your Customer Base see behind the curtains 6.  Utilize giveaways 7.  Focus on Video content and bring your company name to life 8.  Leverage Images to do the talking for you 9.  Share on Snapchat 10. Utilize Pinterest to stir up Interest 11. Engage in Twitter Chats ...
Read More
Back to top